GM did. The GM EV1 of the late 1990's, a fine vehicle that ran on household current and had the people that GM had leased the car to raving about its performance and dependability.
What did GM do with all that positive customer feedback? They went and took back the leased vehicles, despite the customers pleading with GM to let them buy the and took the cars to a remote SW desert location and crushed them into scrap metal.
GM said to hell with electric cars and bought Hummer. Honda and Toyota went ahead with electric car hybrids.
The movie deals with the history of the electric car , its development and commercialization, mostly focusing on the General Motors EV1, which was made available for lease in Southern California, after the California Air Resources Board passed the ZEV mandate in 1990, as well as the implications of the events depicted for air pollution, environmentalism, Middle East politics, and global warming.
The film details the California Air Resources Board's reversal of the mandate after suits from automobile manufacturers, the oil industry, and the George W. Bush administration. It points out that Bush's chief influences, Dick Cheney, Condoleezza Rice, and Andrew Card, are all former executives and board members of oil and auto companies.
The film explores some of the reasons that the auto and oil industries worked to kill off the electric car. Wally Rippel is shown explaining that the oil companies were afraid of losing out on trillions in potential profit from their transportation fuel monopoly over the coming decades, while the auto companies were afraid of losses over the next six months of EV production.
Towards the end of the film, an engineer explains that, as of the interview, lithium ion batteries, the same technology available in laptops, would have allowed the EV-1 to be upgraded to a range of 300 miles per charge.
If GM had foresight and kept the EV1, would they be in bankruptcy today? Would the rapacious banksters that are floating over the dead carcass of GM like so many buzzards, had to look elsewhere for their meal?
And let's not forget that of all auto producing nations, the USA is the only one without national health insurance, a cost that figured into this mess.
While JP Morgan and some other Wall Street banks are getting paid back in full their investments in GM, the workers are getting screwed out of their health insurance pensions, jobs and future.
Whole communities where GM will be closing plants and moving operations to Mexico and China will be devasated.
But don't cry for GM too much. After all, their assets in Commie China aren't being subject to bankruptcy proceedings.