The Century of the Self by Adam Curtis tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?
Part 1-Happiness Machines:
Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented 'Public Relations' in the 1920s, being the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Part 2-The Engineering of Consent:
Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. Politicians and planners came to believe Freud's underlying premise that deep within all human beings were dangerous and irrational desires. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany, and in response to this, they set out to find ways to control the masses so as to manage the 'hidden enemy' within the human mind.
Sigmund Freud is a well known figure, but his nephew, Edward Bernays is not. Besides being a full-fledged 'Tribe' member, Bernays also has been named the 'Father of Propaganda' in the USSA and what a 'father' he was.
He realized that the word propaganda contained negative implications, so Bernays changed his theories of mass manipulation an called it "Public Relations."
Bernays helped engineer the campaign to get women to smoke and was influential in promoting the idea that America's efforts in WWI were primarily aimed at “bringing democracy to all of Europe."
Bernays promoted himself as a believer in democracy, but actually feared people thinking for themselves and worked endlessly to help the government manipulate society, since he thought people were irrational.
Another of Bernays achievements was getting fluoride introduced into out drinking water, claiming it "safe and beneficial to human health."
Safe for whom? The PTB that have been working non-stop to create a New World Order?
His PR helped United Fruit get the US government involved in overthrowing the democratically elected Guatemalan president, General Jacobo Arbenz Guzman.
Guzman's sin? He tried to implement land reform to return the land that had been stolen by corporations like United Fruit and give it back to the people of Guatemala.
Bernays worked with the CIA to cast Guzman as a commie and that a Soviet beachhead was going to be established in the western hemisphere.
Then it was the 'Red Menace' that the USA just had to fight, whether or not it existed.
Since the USSR collapse, the propaganda these days is that an 'Islamic Caliphate' is being established and again, the USA has to fight this menace, so 'We the People' have to give up our liberty in order to protect our freedom and spend our economy into an abyss that we won't recover from.
"Eddie, your plan is working wonderfully. The masses are being molded into clones that have lost their ability to think."
Top 10 YouTube Videos of All TimeSteal all my money, I don't care, just as long as I can listen and watch a soothing video that quiets that nagging voice in the recesses of my mind.
YouTube has come to define the era of online video, so let's take a look at its most popular videos of all time. Our latest update has Justin Bieber still at number one with Baby, which was the first video to earn a half a billion views! Currently, Bieber and Eminem between them make up half of the top ten.
YouTube's Least Popular Videos: Bailout Clips
And this is one of the ways of controlling the masses; using soft core porn disguised as news.
Fox News Reporter- Uncrossed Legs WOW!
Just keep following that 'Judas Goat' into the Abattoir and you'll be freed of all your worries... permanently.